Commercially Appealing vs. Reality
Have you ever contacted a company because you were impressed with their advertisement, but ended up disappointed with them in the end?
Picture a commercial for an Oklahoma City, Edmond, Stillwater foundation repair company that emphasizes expert service, competitive prices, and incredible customer care. The combination of thunderous music and footage of professionally done work builds more emotional momentum. Impressed with this polished messaging, you decide to contact the company.
Now, think about how you would feel if your experience with the company was nothing like it advertised. Trust quickly erodes when advertisements create unrealistic expectations that aren’t met in reality.
Related Article: Benefits of Scheduling Foundation Repair Sooner
Perhaps that trust is lost during the initial phone call. It is clear that whoever answers the phone has no industry knowledge and is simply there to field calls. Unable to answer even the most basic questions, you reluctantly schedule despite having severe reservations.
So much for incredible customer care.
Foundation Repair Companies Advertising a Clear Picture That Becomes Distorted
Maybe then trust erodes during the on-site evaluation. The salesman who shows up at your house seems more interested in talking over you than listening to your concerns. Unfamiliar with Oklahoma’s expansive clay soil and out of touch with the understanding that each house is unique, he then inputs data into a computer that quickly spits out a recommended scope of work. The “one size fits all approach” makes it apparent that industry knowledge is lacking and leaves you questioning whether it can deliver the desired results. Also, he may be more interested in speaking ill of his competitors than explaining the value of his own foundation repair company.
Goodbye expert service.
Imagine the frustration you’d feel if you had to start over each time you spoke with someone different at the company. Also, you may find out that the person who came to your house and provided a quote is different from the person who follows up on that quote. You would likely think “How would this person be able to effectively answer questions about my house when he’s never seen it?” Equally if not more concerning, what if that company doesn’t follow up at all?
Even worse, picture that trust eroding after the work is complete. The results delivered fall well below the expectations set by the salesman. Mounds of dirt are found where holes were dug, mortar work and cosmetic repairs are sloppy, and major concerns arise about the structural integrity of your most valuable investment – your home. Now imagine owing a large amount of your hard-earned money for a service that you are unhappy with.
So how about those competitive prices? Turns out they’re competitive prices for incomplete work.
When and Where Companies Take a Wrong Turn
Don’t get us wrong. Advertising is necessary to increase brand awareness and to communicate with an audience. While there is certainly a lot of skill required, it is not uncommon to find effective advertising campaigns. Companies often set aside quite a bit of money towards creating advertisements designed to attract customers.
That’s not where most companies go wrong. Being noticed, setting standards, and setting expectations is a recipe for success. Meeting those expectations, however, and following through on promises is where companies meet their crossroads. What is increasingly uncommon to find is a company whose actions mirror the image they portray to the public.
Built to Last: Gaining Trust Through Delivering on Our Promises
“Your brand name is only as good as your reputation.”
– Richard Branson
At Oklahoma Foundation Solutions, LLC (OFS), we feel it is critical for our actions to match our advertised promises. We understand that our foundation repair services are more than just the work that we do. They represent the reputation we’ve built over the years. Your trust is our most valuable asset. With each project, we’re committed to maintaining and enhancing our reputation. When you choose OFS, you choose a company that is synonymous with trust, reliability, and exceptional customer service.
“I recommend Noah and Oklahoma Foundation Solutions. I received prompt attention, quick scheduling, and a what’s-best-for-the-client inspection. I like Noah because of his honesty and proposed choices for solutions. That’s incredibly important when it comes to getting advice about potential foundation problems.”
-Cameron J., Google Business Review
Our success is built on the trust of thousands of homeowners across the state. Our team brings decades of unparalleled experience in repairing Oklahoma homes, ensuring each job is completed with precision and quality. Prioritizing you, the customer, we give both the knowledge and premium, individualized service you need – no more, no less. We strive to be the best foundation repair company in Oklahoma City, Edmond, Stillwater, and all across the state.
In Part Two of this blog coming later this week, we will show you the standards and measures we use to not just meet expectations, but surpass them.
